Direct Mail Piece

For this direct mail piece we were to come up with a element that would target two different audiences by using the same piece.  I chose to do a restaurant that would be targeting those who ate meat and those who did not.  One of the hardest issues in starting this project was choosing which pictures went the best with each of the two pieces.  For the "carnivore" section of the project I chose to use a cheeseburger because most of us who do like to eat meat love burgers.  Also, "Roscoe's" which is what I called my restaurant is more of a burger type joint so you wouldn't want anything too fancy used in the piece.  And for the "herbivore" part of the project I just went with vegetables to get the affect that I wanted for the project.

I used the font Reporter for Roscoe's name and tagline because the font really gave it a logo element without having to really create one in either Photoshop or Illustrator.  And I used Rotis San Serif light for the rest of the body text because it was very simple and that was the look I was going for.  And then I chose a sort of burnt orange for the background on the carnivore part because it looked well along with the bun on the burger and a blue background for the herbivore section because it really made the vegetables pop out from the paper.  On both of the pieces the documents bleed on two sides, the text is white to make the words pop and both in CMYK color mode.  Also all the images on the pieces are C.O.B's that I created in Photoshop and I chose a 7x5 inch layout.

The parameters were to create a variable data piece that would target two different audiences.  You choose either from a 7x5' piece or 6x8' with a fold.





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Thumbnails

Roughs: Top is the front of the Direct Mail piece and bottom is the back of the piece.












Target Audience:  the target audience for this piece is very broad and only narrowed down to people who are omnivores and people who are herbivores.  This piece will be getting people to go to restaurant with the separate pieces targeting one of the two audiences.

Call to Action: I want the recipients to go to the restaurant of choice sit down and eat a meal from there based on the fact that they either want to eat meat or just veggies.