New and Improved Starbucks Logo

To celebrate there 40 year anniversary the people at Starbucks decided to change there logo.  The new logo is simple and elegant which gives the Siren a new look, the Siren reflects romance and creativity which inspired those who founded Starbucks 40 years ago.  The main component to changing the logo dealt with the typeface, color, shape and the Siren herself.  They realized that keeping things simple would bring the energy of the Siren to life.  They took out the words, brightened the green, and took the Siren of the ring she was in. 

"For forty years she’s represented coffee, and now she is the star," said Mike P. senior creative director of Starbucks.  Other things they did to the logo was improve composition, used a more sophisticated stroke and spacing.  For the Siren they smooth her hair, and refined her facial features.

I personally prefer the new Starbucks logo, it gives off a new more simple vibe to the Starbucks brand.  If someone asked me before the new logo was made I would have told them the logo looked fine the way it was and no changes were necessary.  But now I like it so much better without the words and love the fact that is all green.  A definite much better way of expressing their brand.